A look back at the last two campaigns set up for BCV:
The first one, on Facebook, aimed at promoting two investment fund products "FAA & Start Invest". In order to reach the target audience in a simple and efficient way, we imagined a concept around the message "investing is easier than..." accompanied by issues related to everyday life. From a young audience, through working people, to retirees, we imagined fun topics to identify with.
The KPIs generated by the posts exceeded our expectations. The CPC decreased by 90% and the CTR increased by 1'210% compared to the previous year.
The second campaign, "Equipment Credit with Green Bonus" on Facebook and LinkedIn, was designed to encourage businesses to renew their equipment with the Green Bonus. We set up a targeting on the "decision makers" of companies. To gain consistency with the audience, the visuals were selected thanks to a statistical study of Vaud companies.
