In order to reinforce the visibility of the website www.gazenergie-romandie.ch on Google, we set up a campaign on Google Ads. In collaboration with the client and following a market analysis, we defined the strategic keywords on which to position ourselves. The CTR of more than 9% reflects the coherence of the ads with the searches of the Internet users and the 80% of new users, coming from the Paid search, confirm the relevance of the campaign.
